I try to travel to entrepreneurial hotspots as often as I can to keep my motivation and skill set high. The run is usually between the east coast (usually nyc) and Silicon Valley. This year, as business tends to be slow in January anyway and I have no real interest in winter, I headed off to Mountain View, CA for several weeks to immerse myself in meetups and demos. I love places like Mountain View. Normally when you go to a bar and sit down on a stool, the lateral chatter you unintentionally field has to do with sports, alimony or the mundanities of whatever job the chatterer is tired of. When you sit down at a Mountain View bar, even a rowdy one like Molly McGees on Castro, all the conversations around you things like “…it sounds really interesting, but how is he going to monetize…” or “…they got seeded by YC and they’re working on closing their second round with Sequoia…”.
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I give a lot of presentations on blogging and social networking and a theme that seems to consistently recur is people telling me “I’ve tried to use social networks, but I don’t ever seem to get any result from them.”. Looking a little deeper into what they’ve been posting and how they’ve been using social media has given me some insight into why they’re not getting the kind of results they’d like to see.

What I’ve seen is that, even though people are using social media, they’re not changing their paradigm in respect to what they’re posting. Social media won’t work if you just use it to push the same old tired marketing messages. YOU CAN’T WRITE COPY AND EXPECT RESULTS FROM SOCIAL MEDIA!
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We’re very pleased to announce that 248creative LLC has merged with The CSM Group, a social media marketing and consulting firm based in Birmingham, MI. The move was based on a shared desire between the companies to enhance offerings to their client bases. The ability to share resources between the two companies will also reduce costs to customers for services, a situation that is at the core of both companies operating premises.
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