Posts tagged with blog

The Misunderstanding of Social Networking

February 12th, 2010

I give a lot of presentations on blogging and social networking and a theme that seems to consistently recur is people telling me “I’ve tried to use social networks, but I don’t ever seem to get any result from them.”. Looking a little deeper into what they’ve been posting and how they’ve been using social media has given me some insight into why they’re not getting the kind of results they’d like to see.

What I’ve seen is that, even though people are using social media, they’re not changing their paradigm in respect to what they’re posting. Social media won’t work if you just use it to push the same old tired marketing messages. YOU CAN’T WRITE COPY AND EXPECT RESULTS FROM SOCIAL MEDIA!
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Client Profile: Grasp Studios (Company Branding)

September 4th, 2008

Grasp Studios, LLC is a progressive videography company that focuses on digital video and media content for the web, headed by Keith Christmas. We were excited about it from the beginning. Keith is a dynamic personality and we wanted to project that with his brand.

Grasp was a project of some scope, including:

  • XML driven portfolio website with Flash navigation
  • Full multi-user blog with syndication (rss)
  • Established A Myspace presence
  • Spot UV business cards
  • Remixed resume layout
  • PHP/MySQL driven business management system for invoicing and client tracking

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