Client Profile: TaoGroove.com
September 4th, 2008
Independent electronic music producer Tao Groove required a showcase online for his collected discography of 14 albums. His major concerns were clean, easy multimedia streaming as well as some advanced Lightbox controls for his images and upgraded Search Engine Optimization utilities for his site. Using powerful web 2.0 technologies like syndication (rss and atom) and social bookmark support (digg, stumbleupon, etc) was also a priority.
We went with WordPress as the primary framework, with upgraded options for both Lightbox and our WordPress SEO Package.
The result is clean, fast and search-friendly. All of the content was loaded into the website during development, but it is being released weekly, one post at a time for traffic and link popularity sake.
We also customized the Tao Groove myspace page (http://www.myspace.com/taogroovedetroit) and are currently running a targetted viral marketing campaign for that page.
Costs:
Site Install and Design: $750
Ongoing Maintenance Costs: $250/year (domain, hosting and support)
Myspace Customization: $500
Myspace Campaign: in process
Live Links:
http://www.taogroove.com
http://www.myspace.com/taogroovedetroit
