A website isn't a hierarchy, it is an array of entry points. it's several independent marketing campaigns all running together under the same brand. Each campaign should have the singular intention of delivering a visitor from that entrance to a tangible goal in the quickest, most efficient way possible. This ensures maximum conversion ratio and in turn, maximum ROI.
Marketing your website isn't something that happens after your website is done, it starts before you write a single line of code. Effective websites are built around their core keywords. Determining what your target market is typing to find your competitors is vital. Once you find solid data on what your customers are searching for, in the largest numbers, you have a core to build on.
Your website should know exactly where it's target market lives. It must constantly communicate directly, effectively and measurably with them. We don't believe in shotgun marketing and old school advertising. For a website to be truly competitive today, you need to know exactly what returns you're getting from different traffic generation techniques. You need to know your conversion rates. You need to know your bounce rates.
248creative is your partner in determining what keywords to target and how to tap them.